Sala Elise Patterson

Content Director

Sala is a strategist and storyteller who brings a cross-cultural, inter-disciplinary perspective to every project, balancing a sharp lens and careful aesthetic with accessibility and relevance. She is a serial expatriate (7 countries on 5 continents) and linguist (5 languages) whose insights and commitment to “the least and the lost” have helped uncover untold stories, festering injustices, and unanticipated beauty. For nearly two decades Sala has worked to reinforce the brand story of top-tier international organizations, companies and cultural organizations. She broke the story of the first major US fashion magazine to put an African-American model in its pages for the New York Times; helped an African government introduce English language instruction into the primary schools; supported an environmental justice campaign that successfully blocked a polluting factory from settling in a poor community outside New Orleans; and developed literature for parents of the poorest children in the New York City public schools following passage of the No Child Left Behind Act. Sala's clients include the OECD, African Development Bank, International Centre for the Study of the Preservation and Restoration of Cultural Property, McKinsey Social Sector Office, United Nations Development Programme, and UNESCO. Her writing has appeared in the New York Times T Magazine, OECD Observer, KINFOLK, Ford Foundation Report, TRUE Africa, New Internationalist, Condé Nast Traveler and in the forthcoming Musée D’Orsay exhibition catalogue for The Black Model: From Géricault to Matisse. She holds a BA in African-American Literature from Columbia University and an MSc in Development Studies from the School of Oriental and African Studies.