Christina has fifteen years of experience in evaluation, media, advocacy and business development. Prior to launching her own consultancy and partnering with SidePorch, she worked as the Senior Director of Strategy and Impact for Participant Media for seven years. Before this, she co-built the international media licensing distribution arm of Jupiter Images (acquired by Getty Images) and assisted in the development of the Artists for Amnesty division of AmnestyInternational, USA. Christina has produced evaluation strategies and impact management systems for various media properties, cleantech incubators and has advised various clients on the importance of and various methodologies used in tracking impact. Christina was trained by the Social Return on Investment Network (now Social Value International), the Global Reporting Initiative, and for the Climate Disclosure Project and the UN Sustainable Development Goals. She has a B.A. in International Studies from American University and an MBA from Duke University’s Fuqua School of Business.